The number of advertisements people see every day is estimated at 2500 or more. How in the world is it possible to stand out amidst the clutter, be noticed, AND generate results for your business?      

 

Winfield & Associates Marketing & Advertising is a full service agency in Raleigh, North Carolina. We subscribe to the philosophy of contrarian thinking, which is defined as:

 

Too many advertisers look at what their competition is doing and try to “one up” them. If your product is camouflage, that’s great. If it’s anything else you’re lost because your ad now blends in with dozens, hundreds, or even thousands of other quickly forgotten messages. The Contrarian philosophy starts by asking “what’s the opposite of what the competition is doing?” Sometimes the “opposite” is a great position for the business to take within their industry
(click here for example) . Other times the “opposite” is the starting point for exploring differentiators (click here for example) . The contrarian process gets our clients thinking in new ways and helps us gain a fuller understanding of their business.

 
Notice the menu tabs at the top of this page beneath the Winfield & Associates Marketing & Advertising name and logo. We have the standard tabs such as “Home” and “Portfolio,” but we also have a “Results” tab. And this tab comes before “Portfolio” and “Services” and our other tabs because that’s what’s most important to our clients. If we can’t produce results, the other tabs have very little meaning.